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Ben Sauer

Founder and President of BNCreative and Creator of Sauerpuss® and Friends

Early last year I found out that I was going to be a grandpa. At the time I was in the midst of my fourth year working as a consultant in Asia, specifically Singapore and Guanghzhou, China. Upon hearing this news it became clear to me that I needed to head back to my home and family in Cincinnati, Ohio. This return destination is where my next adventure begins again!

When I returned in late May, I began to do a lot of thinking about how to move my career forward. I just finished an incredible experience in Asia, but the cost was the time lost at home, missing the people I cared most about, and also my brand design and innovation creative consultancy had been on hold for the most part when I was away.

My decision was to go full on in the development of the BNCreative consultancy and begin to refocus my efforts on developing the Sauerpuss and Friends brand. As a component of this I created the BNCreative Creativity Edutainment YouTube channel targeting adults with children who desire to support their families creative development and abilities. Our channel along with this website are meant to be desirable destinations and resources for learning in a fun way.

I appreciate your time spent with us and appreciate your support!

If your interested in a little more formal back ground on me keep reading below!

Ben

ps…our grandson Teddy is a true blessing!:)

Over 25 years of Brand Design, Creativity and Innovation Experience

Provides the insight, creativity, innovation and leadership that elevate brands in the marketplace. Anticipates and responds to business trends. Keeps companies ahead of their competitors.

More than 20 years of success as a business executive that supports FMCG (Fast Moving Consumer Goods) organizations operating in multiple countries and on 6 continents. Recruits, hires, coaches, mentors, and directs top-performing teams.

Maintains an excellent understanding of the market, customers and competitors. Identifies and capitalizes on new business opportunities. Develops and nurtures strong relationships with new and existing clients. Proactively monitors and quickly reacts to changing business trends.

Creates and endorses execution of multidisciplinary strategies to meet revenue targets. Produces, launches, and manages strategic business and financial plans. Supports and grows E-commerce business.

Entrepreneurial approach to business management | Results-oriented revenue builder

Demonstrates drive and innovation | Effective speaker, presenter and negotiator 

Experience Overview

BN Creative – Mount Healthy, OH – 2013 – Present​

BNCreative focuses on creativity and innovation consultation, commercial and brand pipeline, concept development, innovation ideation and creativity workshops from design, development to facilitation.
Ben both directs and designs, but primarily provides senior management and delivery of customized projects to clients that include LPK, Smuckers, Ollies and Kellogg’s. BNC has established and leverages a local and international network of providers.
For four years in Asia, Ben secured new business, expanded capabilities, trained staffs in Singapore and Guangzhou, China, reduced overhead costs and in 2016, delivered the first-ever profitable year for the business.
Won major projects with Proctor and Gamble (Pampers), Hershey, Beiersdorf, Colgate-Palmolive, Infinitus, Glico, Kerry, Orang Tua and other large companies.

LPK – 1994 – 2013 –

Held key roles as VP, Group Creative Director, Director of Innovation and Business Unit Lead. Provided senior design leadership and creative direction on initiatives for major clients across a myriad of categories that included food, beverage, technology and toy industries. Led creative strategy, innovation, and project management for consumer goods clients that included Microsoft, Procter and Gamble, IBM, Intel, Hasbro, Intuit, Hershey, Kellogg’s, McCormick, Heinz, Anheuser-Busch, and MillerCoors. Expanded portfolios, filled product pipelines and turned business opportunities into revenue streams.

Character Designer and Illustrator Since Childhood -

Ben has always loved to draw and create characters. Growing up, Ben always dreamed of working for Disney. In addition to creating and designing Sauerpuss and Friends, Ben has refreshed and designed a range of famous consumer characters including Starkist Charlie the Tuna, Froot Loops Toucan Sam, Kellogg’s Coco the Monkey, and Raisin Brand’s Sunny Character. His illustrations have appeared on such branded products as Pampers and Luvs diapers, Reese’s and Reese’s Pieces seasonal candy, Apple Jacks cereal, Nerf toys, Microsoft and IBM Crayola software packaging.